Strategy Direct

Project Management

Business Plans

Marketing Plans

Research

Lead Generation

Resources

Coaching

Direct Marketing Workshop

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Rodd Hill is one of Western Canada's leading DM professionals.

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Services

Response Marketing

Our chief consultant in this area has over 20 years’ experience and is one of Vancouver’s response marketing grandmasters. Our Response Marketing strategies lay out an in-depth plan that covers the entire playing board:

Setting Strategies – positioning / markets / offer / creative / customer service
Identifying Markets – demographics / lists
Database Development
Creative & Copy Development
Campaign Coordination
Logistics Coordination
Creation of Telemarketing Support Programs
Creation of Email Marketing Campaigns

Critical to every campaign is a well-established and accurate database to ensure effective and efficient e-commerce, mailing and telemarketing programs. The more you know about your customers, the better you can manage and serve them. Whether the goal is acquisition, retention or cross selling, our response marketing team can develop a rational database strategy that opens dynamic communications with your target market.

Business & Marketing Plan Development

Starting a business is a long-term process starting that involves several phases:

Business Venture Overview & Feasibility Reports
SWOT Analysis
Market Overviews
Market Research
Business and/or Marketing Plan Development
Acquisition of funds

Working with lists
isn't easy

It can be a frustrating, time-consuming job that means continually working with change...

Easy Steps to Creating Your On-line Business

Net-savvy business owners know that to succeed in today's business environment, having a...

Testimonials

Rodd was instrumental in developing fund raising programs for the Canadian Cancer Society, B.C. & Yukon Division. Rodd coordinated the database development and unique mailings for seven district offices. The effectiveness of his work was demonstrated by his ability to maintain a seven-year working relationship with the Cancer Society.

Director of Development
Canadian Cancer Society, B.C. & Yukon Division